The retainer covers 12 posts. Somehow you're making 20.
Social media retainers usually start with a clear number — 12 posts a month, say — but platforms multiply fast. A request to "also just post that on LinkedIn" or "can you do a quick Stories version too" adds up to real extra work that was never in the original scope, and there's rarely a document to point back to that says so.
Billing is monthly and recurring, which should be the easy part, but in practice means manually rebuilding the same invoice every cycle and hoping the client's finance process doesn't quietly slip a week or two each time.
And when it's time to pitch a new client, there's no clean way to show "here's what I actually delivered and when" beyond screenshotting a content calendar.
A typical booking, today:
A retainer that names the platforms, and invoices that don't reset your memory every month.
Wireloom's proposal specifies exactly what's included — platform by platform — so a new-platform request is a visible scope addition, not an assumption. Recurring invoicing means you're not rebuilding the same bill from scratch each cycle, and a reputation badge tracks your real on-time payment history across every retainer client.
Platforms named, not implied
The signed proposal lists exactly which platforms and post counts are included, so a LinkedIn or Stories add-on is clearly extra, not squeezed into the existing retainer.
Recurring billing without the rebuild
Set up the retainer once; each cycle's invoice reflects the agreed terms instead of being reconstructed by hand from last month's version.
A case study, not just a screenshot
Turn a completed month or campaign into a written case study — the brief, the approach, the outcome — with client consent, for pitching the next retainer client.
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